Located in the western Santa Ynez Valley, the Santa Rita Hills AVA is an ideal environment for growing intensely flavored full-bodied Pinot Noir and Chardonnay. Lafond Winery was established in 1972 and produces Pinot Noir, Chardonnay, Syrah and a Syrah/Grenache blend wines. After the movie Sideways, greater attention has been drawn to this region and to Pinot Noir in general. This was a welcome surprise for Lafond as their wines have consistently received high ratings and their membership club has reached an impressive 1,000 people.